Indiana AD Scott Dolson Announces 'Next Wave of Changes' for 2025 IU Football Season

Written by Sammy Jacobs (@Hoosier_Huddle)

Indiana University athletic director Scott Dolson sent out an e-mail Wednesday evening outlining the next wave of changes for Memorial Stadium as the focus shifts to the 2025 season. The biggest change will be a new premium seating option on the east side of Memorial Stadium.

“Due to overwhelming demand for additional premium seating options, a new premium east side area will debut this fall. Look for details on the new East Side Club in the coming days. We will also share details about our plan to follow the lead of 14 other Big Ten universities and initiate a new personal seat donation program for football tickets. Depending on your seat location, this annual donation will range from $0 to $250/ticket.”

The need to create revenue is moving to the forefront in 2025 as revenue sharing starts on July 1. Indiana has already embraced and succeeded with NIL and the Transfer Portal and the next step is to be at the cutting edge for revenue sharing. Now they will try to generate revenue with “personal seat donation”.

“As a department, we have been focused on turning these types of challenges into opportunities for success for our student-athletes and our programs. Our department’s successes relative to NIL and the transfer portal have been well documented, and were undoubtedly a significant part of the success we enjoyed in football last fall.” Dolson wrote in the e-mail.

This week Indiana will officially launch their 2025 season ticket renewal campaign. IU sold out the final four games of the 2024 season. The Hoosiers finished 11-2 (8-1) and an unblemished 8-0 record at Memorial Stadium.